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Tips on Conducting a Successful Fundraising Campaign
The No. 1 reason that people donate is … because
they are asked!
- Start Early
- Develop a list of potential donors and how much you will
ask each person. Who do you give to? Include friends
and family from your holiday card list. Did you
include any personal vendors: dry cleaner, day care, banker,
physician, dentist, hair stylist, car dealer or real estate
agent?
- Instill Passion! Ask people if they or someone they know
has stayed at a Ronald McDonald House or if they know a child
who has had cancer or another life threatening disease.
- Raise Money Online
- Register online (insert web address) and personalize your
Relay for Kids page with a photo and short story of why it
is important to raise money for the Ronald McDonald House.
- Add your personal touches to the email templates before sending
to friends and family. They are much more likely to respond
to a personal and passionate story.
- Download your address book to your personal Relay for Kids
web page. By following the steps, you can easily send
and track emails and donations on your web page.
- Send a Fundraising Letter
- Create a solicitation letter to send to prospective donors.
Be sure to add your personal story and motivation for participating
in the Relay for Kids!
- Include a self addressed stamped envelope with your letter
to make it easy for your donors to contribute.
- Place a follow up call to all friends and family who have
not responded.
- Set aside a Time to Call
- Refer to your potential list and identify those individuals
you want to call and ask for a donation.
- Inform them on where to send donation (check).
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- Ask in Person
- Identify those individuals you will be seeing in a meeting,
at the soccer field, church, business meeting; and ask for
a donation.
- Inform on where to send donation (check) if you
do not receive at that time.
How to Raise $1,000
1. Show your commitment and
contribute |
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2. Ask spouse/friend to match
your donation |
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3. Ask a friend or family member
to raise money on your behalf |
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5. Ask someone who has been
affected by the illness of a child for a donation |
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6. Ask your five best friends
for $20 each |
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7. Ask everyone in a club or
organization to donate (10 x $20 each) |
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8. Send a letter to your holiday
card mailing list inviting friends to contribute |
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9. Ask your barber/hairstylist
to donate |
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10. Ask someone who has asked you
for support |
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| TOTAL |
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Upcoming Events and Save the Dates
March 2008
March 7, 2008
Collect A Million Day
May 2008
May 18, 2008
Relay for Kids
July 2008
Inland Counties Water Association Golf Tournament
Inland Empire Claims Association Golf Tournament
September 2008
September 19, 2008
Riverside Police Officers Association Golf Tournament
December 2008
December 3, 2008
Holiday Open House |
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